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Considering Selling Your Insurance Agency in 2025? 3 Tips to Maximize Your Valuation

By Bradley Whitley-Williams posted 04-03-2025 14:09

  

Are you planning to sell your insurance agency in 2025?  Consider these three tips to help maximize your valuation.  

1.   Scalable Revenue Operations:

The growth rate of your revenue in the trailing three years is a major factor in determining the valuation multiple.  Similarly, agency groups and other acquirers will want to see that your agency has the tech stack to sustain that growth rate in the next three years. Leading AMS tools from Vertafore are essential, and automating your revenue operations through Simply Easier Payments’ Intelligent Invoicing is the gold-standard for scalability.  Furthermore, Simply Easier Payments is the favored billing software of many acquiring agency groups so your customers will have a consistent user experience before and after any changes in ownership.

2.   Solid E&S Sales:

Your focus on specialty coverages can increase your multiple because of your ability to address more complex insurance needs with proven success binding those products. These specialty policies often have above average commissions and minimum earned amounts.  This leads to higher profitability and the need for efficient agency bill processes which are ideally suited to Simply Easier Payments. 

3.   High Retention Rates:

This is fundamental to your agency’s profitability whether you are selling the book of business or continuing to be an owner.  Renewals simply take less of your time than selling to a new customer. Existing customers appreciate when renewals are easy and automated, choosing the right tech stack is essential for making renewals as automated (and simple) as possible.

Simply Easier Payments is a proud NetVU Silver Partner and longtime Vertafore Orange Partner supporting the NetVU community. 

Want to learn more?  Contact Simply Easier Payments today!

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