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We’ve Done Accounting for Hundreds of Insurance Agencies: Here’s What We See

By Angela Adams posted 12-09-2024 09:53

  

At Angela Adams Consulting, we’ve worked with numerous insurance agencies and seen firsthand the financial pitfalls that can threaten their success. These aren’t just hypothetical issues; they are real challenges that, if ignored, can have serious consequences. This article delves deeper into these pitfalls and offers actionable strategies to avoid them, ensuring your agency’s financial health remains strong.

Fraud Prevention: Strengthening Your Agency’s Financial Integrity

  • The Issue: Without proper separation of duties, your agency could be vulnerable to fraud, which can severely damage your financial stability and reputation.
  • What We’ve Seen: In smaller agencies, it’s common for one person to handle multiple financial tasks—like invoicing, bookkeeping, and banking—without checks and balances. For example, we’ve seen situations where a single employee was responsible for both receiving and recording payments, which can cause mistakes to be overlooked and leave the agency vulnerable to undetected misappropriation.
  • What You Can Do: To minimize the risk of fraud, it's important to have accurate permission settings in your software and establish clear separation of duties within your financial processes. Divide tasks such as billing, payment processing, and reconciliation among different employees. For example, ensure that the person handling incoming checks is not the same person reconciling the bank statements. AMS360 allows you to set up role-based permissions, ensuring that the same person cannot create invoices and process payments. The system’s audit trail feature tracks every change made to invoices, allowing you to identify unauthorized alterations. Training your team on fraud awareness and prevention strategies is also essential.

Profitability Illusions: Understanding Your True Financial Health

  • The Issue: Sometimes agencies believe they are profitable based on surface-level financial metrics, only to find out later that their profitability is an illusion.
  • What We’ve Seen: Many agencies rely on basic metrics like revenue growth, missing critical insights into cost structures, commissions, and overheads. We’ve encountered agencies that appeared profitable but were actually losing money due to hidden costs, such as under-accounted salaries or recurring software expenses.
  • What You Can Do: Regularly review comprehensive financial reports that go beyond basic metrics.  Use profit and loss statements broken down by department or service line. For example, assess each product’s profitability to determine which lines contribute most to your bottom line. Understanding your cost structures, managing overheads, and setting realistic financial goals are key steps.  Compare your financial metrics against industry averages. For instance, use resources like the Big “I” Best Practices Study to see how your expense ratios stack up against similar-sized agencies. Utilize financial planning tools and consult with experts to get a clear picture of your true financial health. Our team at Angela Adams Consulting can provide insights and tools to help you gain an accurate understanding of your agency’s financial performance.

Financial Reporting Accuracy: Avoiding Costly Discrepancies

  • The Issue: Inaccurate financial reporting can lead to severe consequences, including audits, penalties, and damage to your agency’s credibility.
  • What We’ve Seen: Discrepancies between tax returns and financial statements are common when agencies rely on outdated accounting practices or undertrained staff. These errors often go unnoticed until it’s too late, resulting in costly audits and fines.
  • What You Can Do: Utilize advanced accounting software and establish rigorous quality control processes to ensure precise financial reporting. Reconcile bank accounts, credit cards, and client accounts monthly rather than waiting for year-end reviews. Regular reconciliation of accounts and thorough reviews can catch errors early, preventing costly discrepancies. Bookkeepers unfamiliar with insurance agency accounting should be aware that mishandling trust accounts can lead to severe compliance issues and financial mismanagement. AMS360 includes specialized trust accounting features designed to ensure that premium funds are properly segregated and managed according to industry standards. Failure to use these features correctly can result in inaccurate reporting and potential misappropriation of client funds. The system’s detailed trust account reports provide critical oversight by comparing collected premiums against disbursed amounts, highlighting discrepancies that could otherwise go unnoticed. Angela Adams Consulting can help set up robust systems and processes to ensure your financial reporting is accurate and reliable.

Vacation Coverage: Preventing Burnout and Maintaining Continuity

  • The Issue: Bookkeepers and financial managers, like all employees, need time off to recharge. However, their absence can lead to disruptions in financial management if not properly planned.  Additionally, many employees who hold these responsibilities don't have a backup to cover their duties while out of the office, leading to additional stress about taking time off.
  • What We’ve Seen: Agencies that don’t plan for vacation coverage often experience lapses in financial oversight, leading to missed payments, unbalanced accounts, and overall financial disarray. These issues are not only stressful but can also have long-term financial repercussions.
  • What You Can Do: Ensure you have a plan in place for vacation coverage. Document all critical financial processes in detail so temporary staff or other team members can easily follow them during absences. Cross-train team members on essential financial tasks and consider temporary staffing solutions during key personnel absences to maintain financial continuity and accuracy. Angela Adams Consulting offers temporary accounting support, providing peace of mind that your financial operations remain smooth, even when key staff are on leave.

Best Practices: Streamlining Your Financial Operations

  • The Issue: Inefficient financial practices can waste time and resources, hindering your agency’s growth and profitability.
  • What We’ve Seen: Sometimes we see agencies continue to use outdated methods for managing their finances, which not only slows down operations but also increases the risk of errors.  For instance, one of the first things we notice with new customers is the underutilization AMS360 features for handling monthly accounting process which leads to awkward time consuming processes and make reporting on their data difficult.
  • What You Can Do: Regularly evaluate and update your financial processes to incorporate modern, efficient practices. Implement new procedures that streamline operations, and invest in ongoing staff training to ensure everyone is familiar with the latest tools and techniques. Angela Adams Consulting can assist in evaluating your current practices and implementing industry best practices tailored to your agency’s needs.

Specialized Bookkeeper Training: Bridging the Knowledge Gap

  • The Issue: The complexities of insurance accounting are often beyond the expertise of general bookkeepers, leading to costly mistakes.
  • What We’ve Seen: We’ve encountered numerous instances where bookkeepers, despite being proficient in general accounting, lack the specific knowledge required for insurance accounting. This gap can result in errors in policy accounting, commission reconciliation, and financial reporting.
  • What You Can Do: Invest in specialized training for your bookkeeper to equip them with the skills needed for insurance accounting. Understanding industry-specific standards and mastering the use of relevant software will reduce errors and enhance financial management. Angela Adams Consulting offers bookkeeper training programs designed specifically for insurance agencies, bridging the gap and reducing the risk of errors.

Conclusion: Proactive Financial Management for AMS360 Users

Your agency’s financial health is too important to leave to chance. The challenges outlined above are not just hypothetical risks—they are real issues we see frequently in the agencies we work with. However, with proactive management and the right support, these challenges can be effectively mitigated. At Angela Adams Consulting, we’re dedicated to helping insurance agencies like yours navigate the complexities of financial management. From fraud prevention and improving profitability to ensuring accurate financial reporting, providing vacation coverage, streamlining operations, or training your staff, we have the expertise and resources to support your agency’s financial success.

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