February is all about showing love, so get your agency in the spirit by giving your community engagement strategy a look.
Last year, Liberty Mutual and Safeco published findings from the IA community giving survey in partnership with the Big “I” which showed that altruism is the leading reason agents give back, although more than half of the respondents said that it has increased referrals to their agency. What’s not to love about that?
Whatever their reason, we found that 96% of independent agents said they donate to charity, even outpacing other small businesses (75%), according to the U.S. Small Business Administration.
Whether you’ve been giving back for a while or you’re just getting started, here are three ways to amplify your impact:
See who is already volunteering
If someone at your agency is already involved with a local nonprofit, rally behind them. Investing resources in organizations that matter to your employees helps boost morale and build camaraderie.
Open the door for clients to be involved
Survey your clients to learn which causes are important to them. Select one or more to support with a client referral program and give $5 for every referral. Clients will know you’re listening and invested in the community long term.
Give and tell
Many agents are shy about promoting their charity work, but it’s one of the simplest ways to generate awareness for your nonprofit partner and inspire others to get involved. For example, when you volunteer, upload a few photos to your agency’s Facebook, tag the nonprofit, and focus your post on the nonprofit and its impact. Consistent giving will produce consistent content and an awesome way to look back on your agency’s impact over time.
The future of charitable giving is looking bright for everyone. As many as 65% of the agencies that participated in our research intend to volunteer the same amount of time in the coming year, and 29% plan to volunteer even more. As a result, communities will be healthier, employees will be happier and independent agencies will continue to thrive.
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